Industry Insights
Chinese consumers’ demand for nutrition continues to expand, and there is still great potential for development.
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Based on CBME’s database, and conversations with senior industry practitioners, data analysts, and consumers, we tried to summarize the latest trends and changes in the current maternity and baby industry
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in 2024, a2 plans to launch products for all age groups focusing on the China market, continue to execute the growth strategy.
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The trend towards high-end and branded maternity and baby products is evident, coupled with changing parenting perspectives. Maternity and baby consumption have been increasingly emphasized
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Due to factors like increased internet users, widespread mobile internet access, and the rise of social e-commerce, China's social media market is poised for continued rapid growth in the coming years.
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China's maternal and infant market has been experiencing remarkable growth in recent years
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