CBME China 2024

17-19 July 2024 | National Exhibition and Convention Center (NECC), Shanghai, China

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Why Exhibit

Organized by Informa MarketsInternational Children Baby and Maternity Products Industry Expo (CBME China) was inaugurated in 2001 and has successfully held 22 editions in China to date.  CBME China 2024 will be held at National Exhibition and Convention Center (Shanghai) from July 17th to 19th in 2024.  During the same period, there will also be CBME Food & Health Expo, CBME Children’s Wear Expo, CBME Toy Expo, CBME Supply Chain Expo, CBME Children Education Expo, Licensing Expo Shanghai (LEC) and Super Snack Expo.  

CBME China showcases an extensive range covering maternity, baby, and children’s products, including baby care items, strollers, car seats, furniture, food, toys, clothing, children’s footwear and accessories, comprehensive maternal and child services, as well as supply chain products and related services.  The anticipated scale of the exhibition is set to span over 320,000 square meters, attracting more than 3,500 exhibitors, showcasing over 4,500 brands, and welcoming upwards of 100,000 professional visitors.

Top 5 reasons to exhibit at CBME China:

  • Create a benchmark for the children, baby and maternity industry with over 4,500 global premium brands
  • Engage with over 100,000 omni-channel trade buyers from all over the world
  • Grow brand visibility and market exposure to gain a competitive advantage in the industry
  • Expand business networks, cultivate new partnerships, and secure sales orders
  • Gain deep insights into the latest industry trends, seize global business opportunities, and discover new markets
Feeding Products
Child & Baby Clothing & Accessories
Baby Skin Care
Child & Baby Footwear
Educational Products
Paper Product
Child & Baby Home Textile
Outdoor Recreation & Sports Equipment
Baby Carriages
Car Seats & Furniture
Nutraceuticals and Health Supplements
Formula Milk
Maternity Products
Snacks & Food Supplements

Gather High-quality Online and Offline Buyers

Buyer Breakdown

4. Offline is still the most core channel for the sale of mother and baby products.

In 2024, China’s maternal and baby consumption industry is predicted to reach 1246 billion dollars, driven by legislation and market demand. (4)

MAT21 06-MAT22 06 CBM Categories: Proportions of Sales in Online channels, Modern Channels, and Maternal & Children Channels.(5)

In 2024, China’s maternal and baby consumption industry is predicted to reach 1246 billion dollars, driven by legislation and market demand. (4)

Compared with 2019, the growth of maternal and infant physical stores was basically the same, and the sales performance recovered rapidly in the second half of 2020. Looking at the performance or maternal and infant stores in 2020, more than half of the stores

have increased slightly. (6) New channels, new categories, mark segments and diversified scenes will continue to lead the maternal,  and infant market, and the market potential of medium and big children’s products is huge.

Source: (1)National Bureau of Statistics ;  (2)Annual Analysis of China’s Internet Mother and Baby Products Industry 2023-Analysis.com;(3)BigData-Research;(4)iiMedia Research;(5)NielsenIQ

Partial List of Buyers at CBME China 2024

Exhibitors Saying