Industry Insights
in 2024, a2 plans to launch products for all age groups focusing on the China market, continue to execute the growth strategy.
The trend towards high-end and branded maternity and baby products is evident, coupled with changing parenting perspectives. Maternity and baby consumption have been increasingly emphasized
Due to factors like increased internet users, widespread mobile internet access, and the rise of social e-commerce, China's social media market is poised for continued rapid growth in the coming years.
China's maternal and infant market has been experiencing remarkable growth in recent years
China remains the second-largest country in terms of estimated birth population
Mums show off their thousand-dollar hauls of toys from Big W's epic sale after lining up from 3am to grab bargains - and they're using a VERY old school method to pay for it in time for Christmas
