CBME China 2024

17-19 July 2024 | National Exhibition and Convention Center (NECC), Shanghai, China

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Industry Insights

The children’s wear market in China was valued at USD 53.92 billion in 2023, and it is anticipated to reach a value of USD 79.66 billion by 2028, registering a CAGR of 8.12% during the forecasted period (2023-2028). The market in the country is rapidly growing on account of a large potential customer base with a massive population and an increasing middle-class population.
Chinese consumers’ demand for nutrition continues to expand, and there is still great potential for development.
Based on CBME’s database, and conversations with senior industry practitioners, data analysts, and consumers, we tried to summarize the latest trends and changes in the current maternity and baby industry
in 2024, a2 plans to launch products for all age groups focusing on the China market, continue to execute the growth strategy.
The trend towards high-end and branded maternity and baby products is evident, coupled with changing parenting perspectives. Maternity and baby consumption have been increasingly emphasized
Due to factors like increased internet users, widespread mobile internet access, and the rise of social e-commerce, China's social media market is poised for continued rapid growth in the coming years.