CBME China 2024

17-19 July 2024 | National Exhibition and Convention Center (NECC), Shanghai, China

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Turner Cartoon Network Appoints New Licensing Agent|CBME, Shanghai Children Baby Maternity Industry Expo, Baby market news

Cartoon Network announced last week that it has appointed TLC as its licensing representative across France, Germany, Switzerland, Austria and Benelux (Belgium, Netherlands and Luxemburg), considering the strong presence of the brand in these markets. As the deal contemplates, the TLC Company will be responsible for managing the official licensing programmes for Cartoon network’s portfolio of original animated properties, such as the comedy Adventure Time, The Powerpuff Girls, Ben Ten or The Amazing World of Gumball.

“Cartoon Network Enterprises owns a unique space in the entertainment licensing industry and their plans for the future and upcoming shows are very compelling”, said Melvin Thomas, CEO of LTC. Johanne Broadfield, Vice-president of Cartoon Network Enterprises EMEA added: “France, GSA and Benelux are high potential markets for us. We’re very excited to be partnering with TLC to ramp up our licensing activity and bring the successes we’ve seen in our other core European markets to these key licensing territories”.

Source: key4communications