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17-19 July 2024 | National Exhibition and Convention Center (NECC), Shanghai, China

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Top Toy Trends of 2020 Revealed at Toy Fair New York

By The Toy Association

 

NEW YORK, Feb. 22, 2020 /PRNewswire/ — The biggest toy trends of 2020 put kids fully in the driver's seat when it comes to how they want to play. Toymakers are responding to their call with more products that invite the whole family to play and create together and toys that continue to innovate the unboxing experience and incorporate viral trends. These are just a few of 2020's biggest toy trends announced today by The Toy Association at its 117th Toy Fair New York.

"The toy industry continues to bring its A game when creating fun and exciting toys that also engage and encourage the development of critical skills," said Adrienne Appell, senior director of strategic communications at The Toy Association. "The top trends announced today reflect a new wave of toys inspired by the shift in how kids and adults are consuming content, customizable toys that challenge kids to think critically, playthings that encourage kids to get active, and unique licensed-based toys that inspire lots of imaginative play."

The Toy Association's team of experienced trend-spotters meets with hundreds of global toy companies throughout the year to track the latest developments in toys and youth entertainment. At Toy Fair New York, the team combs through thousands of products on the show floor before making an official announcement of the year's hottest trends at a "Toy Trends Briefing" for media, buyers, and other show guests. The briefing was held this afternoon at the Jacob K. Javits Convention Center; products shown during the presentation will be hitting stores in time for holiday 2020.