CBME China 2024

17-19 July 2024 | National Exhibition and Convention Center (NECC), Shanghai, China

| EN

Sesame Workshop heads to China

Sesame Workshop heads to China

Source: Toys ‘n’ Playthings

Company behind Sesame Street launches new website

The website will include videos and activities for children, with tips for parents in China.

The site is made up of three different sections, The Show, Grown-ups and Meet Sesame Street.

The website is also highly interconnected with Weibo and Kaixin, two extremely popular Chinese social media networks.