CBME China 2024

17-19 July 2024 | National Exhibition and Convention Center (NECC), Shanghai, China

| EN

Safety and Material, the Way to a Mom’s Pocket in China

Safety and Material, the Way to a Mom’s Pocket in China


CBME China Children Baby Maternity Products Industry Consumer Report 2014
shows that “Safety” and “Material/Comfort” are two key factors affecting purchase decisions for children baby and maternity products both in 2013 and 2014.


  • “Safety” is the top factor valued by consumers when choosing Baby Feeding items, Baby Health Care products, Toys, Strollers, Car Seats and Furniture in 2013 and 2014.
  • “Safety” is the very priority for choosing Infant Formula, Baby Food, and Maternity Food In 2013.
  • In 2014 “Material/Comfort” Comfort ranks #1 when people purchasing Baby and Maternity Clothes. It is also ranks second for Strollers, Car Seats and Furniture and Baby Feeding Products.
    As family disposable income increases in China, and the choices of products in the market are getting more and more, consumers tend to pay more attention to product quality, which also brought attention of baby products retailers, distributors and manufacturers.


As a professional industry trade fair, CBME China upholds the highest quality standards, which is one of the reasons retailers, wholesalers, distributors and other industry players make it annual sourcing destination. At CBME China, only quality products with proper certification can be showcased and the organizer holds very strict rules for exhibitor entry.

Before a supplier gets a booth at CBME China, they have to pass through a verification process to ensure only qualified exhibitors can exhibit. If a supplier is not an authorized distributor or if they do not have hold the proper certifications, they cannot join CBME China. Or if their logo, product image/ mascot are too similar to a leading industry icon, they will not be allowed to promote themselves in CBME China.


Through these strict rules, CBME China helps industry buyers to reach qualified suppliers and verified products. CBME China 2015 Visitor Registration is Open, Register NOW to get free VIP pass. (Offer valid until April 30)