Recently, Oriental Babycare, an early education group, announced that it has accomplished third round of fund raising of tens of millions US dollars. Investor officially contributed investment on February 8, 2012. The investor, PraxCapital, prefers to invest enterprises with much vigor in business expansion and growth. Its investment in a single project is usually over 10 million US dollars. This is the third round investment of Oriental Babycare after the investment from Harbinger, Warwich International and Vertex Venture Holdings Ltd. It is also the biggest single fund raising in early education field in China.

According to a survey on urban consumers, the conception of “do not loss the opportunity to win at the starting point” hold by parents is very popular in China, and 56.5% parents surveyed took the education investment for their children as their prior investment. In 2010, the revenue of baby-children education market across the world reached US $ 280 billion to 620 billion. Early education industry is called as “sun-rising industry” which attracts more and more attention in China.

Oriental Babycare Group was established in 1998 to specially offer early education for 0-3-year-old babies. As of December 2011, Oriental Babycare has opened over 450 early education centers in more than 200 cities in China. Currently, it is growing at a speed of 80 new stores each year.