CBME China 2024

17-19 July 2024 | National Exhibition and Convention Center (NECC), Shanghai, China

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Karl Lagerfeld Gets Animated For Children’s Wear Debut

Fashion label Karl Lagerfeld is letting the cat out of the bag with
an exclusive preview of its first kids collection on online children' s
wear retailer Melijoe. Karl-Lagerfeld-Melijoe-185.png

The spring/summer 2016 line features cartoon drawings of designer Mr.
Lagerfeld’s cat Choupette, so fittingly she makes an appearance on the
site for the launch, taking over the homepage and bouncing around the
product pages interacting with the fashions. Premiering this collection
on a children' s wear specific retailer has given the brand the
opportunity to reach parents and their kids in an immersive way.

Melijoe-Loves-Karl-Lookbook.png

Source: luxurydaily