The article discusses how overseas brands like Swisse, MISTINE, Lululemon, and Starbucks are leveraging WeChat’s private domain mini programs to tap into the Chinese market. These brands use personalized interactions, community engagement, and exclusive member benefits to build loyalty and drive sales, offering a blueprint for other brands looking to enter the market.

The article explores how maternal and baby retail stores can leverage the second category, like nutrition products and children’s clothing, to drive growth and profitability. By enhancing professional services and creating unique shopping experiences, stores can stand out in a competitive market.

As Generation Z in China steps into parenthood, their preferences are redefining the mother and baby industry. This article explores the five key trends for the latter half of 2024, including a growing focus on green products, nature-based education, family-oriented services, traditional Chinese cultural elements, and smart, labor-saving gadgets. Discover how these trends are influencing the market and shaping future consumer behavior.

This article explores how Zhongyi Maternity & Baby tackled a decline in its nutritional product category by reconstructing its approach in 2022. Through targeted product development, strategic layout, digital advertising, and intensive staff training, the company achieved significant sales growth, reversing the downward trend and setting the stage for continued success.

This article explores the factors that make boutique maternity stores excel, such as their strong store IP, advanced marketing techniques, and carefully curated product selections that cater to specific customer demographics. By creating high customer loyalty and offering personalized shopping experiences, these stores set themselves apart from traditional retailers. The insights shared provide valuable lessons for traditional maternity stores seeking to remain competitive in a changing market.

This article delves into Japan’s evolving consumer landscape, highlighting key features of the fourth and fifth eras of consumption. Miura Atsushi, a prominent figure in consumer industry research, shares insights on the shift from material to psychological satisfaction and the emergence of a “WELL BEING” society. These trends offer valuable lessons for China’s consumer market, emphasizing the need for diversification, individualization, and spiritual fulfillment.

This article explores the success of “Pang Donglai” supermarkets, highlighting their market strategies and keys to survival. Executive Director Cheng Xiangmin shares insights on product optimization, supplier relationships, and staff empowerment. The focus on transforming product mix and improving employee motivation has led to significant growth and revitalization in a pressured market.