The China maternity goods market reached a value of US$ 17 Billion in 2018. The maternity goods market refers to various goods which are necessary for women during pregnancy and postpartum stage. The major customers of maternity goods are the women of childbearing age. The maternal goods include various goods such as clothing during pregnancy, health care goods, food, skin care goods, etc.

In recent years, China's maternal industry has been exhibiting a stage of relatively rapid development. The steady growth of China's population over the past decade and its relaxation of its family planning policies has further opened the current maternal market demand. In 2015, the country announced that its iconic one-child policy had ultimately been replaced by a universal two-child policy. This is expected to increase the number of babies born each year and drive the demand of maternity goods in the country. Moreover, increasing number of working women and growing demand of various goods during prenatal and post-natal stage is alsoaccelerating the demand of maternity goods in the country. 

Other major factors driving the market include, increasing media exposure and awareness levels, increasing urbanization, rising disposable incomes, etc. Looking forward, the market value is further expected to reach US$ 36.1 Billion by 2024, exhibiting a CAGR of 13.2% during 2019-2024.

Market Breakup by Product Type

§  Nutrients and Health Care Products

§  Maternity Wear

§  Skin Care Products

§  Others

Nutrients and health care products currently dominate the market, holding the largest share.