CBME China 2024

17-19 July 2024 | National Exhibition and Convention Center (NECC), Shanghai, China

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Childrenswear Brand Frugi Enters Toy Space With The Frooglies

Childrenswear brand Frugi is expanding into the toy market for the
first time with the launch of its new cuddly toy line, The Frooglies.

Made from signature Frugi fabrics, including 100 per cent organic
velour, Dash, Giggles and Doodle boast 'a different sensory texture for
little hands to touch and feel'.

"We have had such fun creating our Froogli characters," said Lucy Jewson, Frugi's co-founder.

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"It has been a wonderful experience for the design team to be able to
bring our characters to life and we are all looking forward to seeing
how this collection will develop. This will be a really exciting season
for Frugi and we are confident retailers and consumers alike will be
impressed with the fantastic quality of these endearing toys.

"A soft toy is a failsafe gift for every little one and we are sure a
Froogli will become a treasured possession to lots of children.”

Source: toynews-online