In recent years, the concept of “comprehensive health” has gradually become more and more popular, and family consumption is also a general trend. As one of the leading exhibitions in the children, baby and maternity industry, CBME continues to strive to explore new trends in industry development and expand market supply, demand and consumption potential.

This seminar aims to explain the development trends of China’s maternity and baby market to participants, share practical business wisdom results, and help Japanese brands enter the Chinese market more efficiently and conveniently. At the same time, Mr. Junyong JIA, the chairman of RingBell Technology Co., Ltd, the representative of China Children Baby and Maternity Chain Store, and Mr. Hao WANG, the general manager of Kohyoh Health Technology Co., Ltd. (Qingdao)  , the representative of China Nutrition Products Agent, were invited to share their unique insights.

More than 60 Japanese brands in food and health products who are interested in the Chinese market attended the event, and the response was quite enthusiastic.

Ms. Xiaoyuan Gu, general manager of Informa Markets China (Hangzhou), analyzed China’s maternity and baby market, consumer behavior, and channels, and shared with the audience how overseas brands enter the China’s  baby products market. She also made suggestions for overseas brand owners to enter the Chinese market from the perspective of CBME China, bringing  a lot thinking and inspiration to the participants.

Mr. Jia Junyong, the representative of China Children Baby and Maternity Chain Store , analyzed the consumption trends and opportunities of China’s Children Baby and Maternity Chain Store, and said that chain channels are still one of the current trends and core channels.

He also shared the insights of China’s new generation family needs and directions for maternity and baby nutrition products market, analyzed the consumption trends and opportunities of China’s maternity and baby chain stores, and said that chain channels are still one of the current trends and core channels. He also shared the insights of China’s new generation family needs and directions for maternity and baby nutrition products market.

Lastly, Mr.  Hao WANG, the general manager of Kohyoh Health Technology Co., Ltd. (Qingdao),the representative of Chinese nutritional products agents, started the topic with the growth history of China’s imported nutritional products, sharing his in-depth understanding of the development process of China’s imported nutritional products market. His practical operational experience also has given Japanese brands a reference for entering the Chinese market.

Participants expressed that they are full of optimism and great interest in China’s baby products market, gaining valuable experience and insights at this event, and are full of expectations for future development.

In the future, CBME will enter more countries and regions, carry out relevant exchanges with more brands, and bring more overseas high-quality products to Chinese consumers, please stay tuned!

The 23rd Shanghai International Children Baby and Maternity Products Industry Expo

NECC (Shanghai),China | July 17-19, 2024

*Admission tickets are free for a limited time. From now until 17:00 on July 16, visitors who have completed pre-registration can enter for free. It will charge you 100CNY for tickets at the exhibition site on July 17.