CBME China 2024

17-19 July 2024 | National Exhibition and Convention Center (NECC), Shanghai, China

| EN

CBME China 2018 – Another record-breaking event with 95,518 visitors

CBME China 2018, the must-attend child, baby and maternity products industry trade event, gathered 3,065 local and international exhibitors showcasing 4332 brands. 95,518 visitors from all over the world joined industry leaders, brands and thought-leaders in Shanghai last July 25-27.


Gathering global brands to address new market demands

2018 CBME China exhibition featured 3,065 exhibitors with 4,332 brands from all over the world so as to address new national market demands.

“CBME China 2018 was well organized with convenient services for exhibitors. Who were able to more effectively launch new products and promote their brand culture,” says Fangying Ye, Vice President of Pigeon China.

“CBME China is the annual industry's most important event that has influenced the baby products marketing, in recent years, both in terms of scale and quantity, as well as improvements and development of standards and specifications for its quality,” says Michelle Hu, Founder & CEO, Leyou International Business Group Co., Ltd.


Featured Zones: Fabulous Mom Zone, Fine Food Zone – Natural Products, Fun Learning Zone, Outdoor Recreation and Sports Zone, and the first "Smart Home" showcased new growth opportunities for the industry in response to changing market demands.

International Pavilions:  In 2018, CBME China featured 14 international pavilions and 649 brands from Australia, France, Hong Kong, Japan, Korea, North America, Singapore, Spain, Taiwan, United Kingdom and more conntries and regions.  

Cool Kids Fashion Shanghai 2018: More than 105 kids fashion brands from 17 countries and regions showcased their latest collections. Other highlights included Kids Fashion Design Contest/Gallery, Trend Forums, Kids Fashion Shows and more.

Events at CBME China 2018 to help industry discern trends and promote development

CBME China Industry Summits and Seminars 2018 took on the theme “Follow the Trend, Seize the Moment”. 32 experts from child, baby and maternity products and  related industries including investment, commercial real estate, e-commerce and consulting companies shared the latest market trends and case studies and discussed different issues affecting the industry. Speakers included: Andy Zhao, President, Nielsen China; Frank Qu, President of the Greater China, Wyeth Nutrition (China) Co., Ltd; Iceyes Wei, Director, Taobao – Customer Market; Ling Li, China's Department Store Industry Leading Expert, Consultant of Linkshop; Michael Chen, Partner, Warburg Pincus LLC; Zheng Mianmian, WGSN Trend Director; Lvy Li, Publisher and Chief Editor, OK!Magazine China and OK!Baby Magazine China; marketing senior lecturers; Visiting Professors from Tsinghua University and Peking University and more.


CBME AWARDS 2018 short-listed entries were displayed at the CBME AWARDS Gallery. These awards aims to recognize the companies and individuals who have contributed to the advancement of the industry in China and across the world. Awards include "10-Year Industry Service Awards ", "20-Year Industry Service Awards", "Best Corporate Social Responsibility Awards ", "Innovative Products Awards” and more.  

Museum & Culture in Shanghai Style" Shanghai Creative Design Contest for Kids Fashion in cooperation with Shanghai Museum, 10 National Treasures were selected as inspiration for contestants to use and create new designs for kids fashion. Recognition of the value of traditional Chinese art and cultural heritage and their inclusion in the children’s fashion designs could boost the opportunities for further development of the market licensing for child, baby and maternity products.

● A series of business matching sessions have been organized with local and international visitors including retailers, distributors, e-commerce companies, supermarkets/hypermarkets, department stores, commercial real estate.
Participating companies included: Amazon Global Selling (USA), Auchan (France), Aiyingshi.com (China), Baodaxiang (China), Dangdang.com (China), Gome (China), Jd.com (China), Mia.com (China), Mikibobo (China), Pinduoduo (China), RT-Mart (China), Rainbow (China), Suning.com (China), Vipshop.com (China), Wu-Mart (China), Zhongyibabies (China) and more.

Best Baby Products Store Sales Person Awards Judging and awarding of the 22 winners were finished on 26 July 2018 in North Hall Dome and gold, silver and bronze medals were awarded to the top three.

Protecting intellectual property and promoting industrial upgrading

CBME China continues to cooperate with authoritative departments to protect intellectual property. 5 IP-related complaints were effectively dealt with during CBME China 2018.  Over all the efforts for protection of industrial intellectual property have improved as a result of which complaints have been reduced over the past year.

CBME China 2019 will be held on 24-26 of July 2019 at the National Exhibition and Convention Center in Shanghai, and we look forward to seeing you again in CBME China 2019! Visit www.cbmexpo.com/en/ to learn more.

Media Contact:
UBM China
Sunny Chu
Marketing Director
Email: Sunny.chu@ubm.com
CBME China (http://www.cbmexpo.com)
Held annually in Shanghai, CBME China is the world’s largest trade fair for child, baby and maternity products and services. This is the perfect venue to meet buyers, manufacturers, distributors, suppliers and business partners in the industry.
About UBM Asia
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