CBME China 2024

17-19 July 2024 | National Exhibition and Convention Center (NECC), Shanghai, China

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Biplano Licensing To Rep Angry Birds In France, Spain, Portugal

With a second game released and a 3D CGI-animated feature AngryBirdsMovie-300x200.jpgfilm on the way, Rovio Entertainment has appointed Biplano Licensing as  licensing agent for Angry Birds in France, Spain and Portugal, marking  the first time the IP has had representation in these territories.

The Barcelona, Spain-headquartered Biplano Licensing has big plans  for Angry Birds in both the French and Iberian markets. It will be  looking to take the IP into categories such as toys, games,  confectionery, gifts, houseware, accessories, apparel, plush,  back-to-school, stationery, backpacks, promotions and more.

Biplano ‘s program will target kids four and up, as well as a large  secondary market of young adults and gift buyers. Products are slated  for retail in late spring, just ahead of the film’s scheduled May debut.

In early September, Maurizio Distefano Licensing also got in on the Angry Birds action, picking up licensing rights for the video game-based property in Italy. Licensees are expected to  be announced this fall and products will also be on shelf in time for  the film’s launch.

In other Angry Birds news, Rovio Entertainment has refocused its efforts on its core competencies of games, media and consumer products after announcing more than 260 layoffs in August.

 

Source: kidscreen