CBME China 2024

17-19 July 2024 | National Exhibition and Convention Center (NECC), Shanghai, China

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Barbie Strengthens Grip On Fashion Sector With Mango Kids Apparel Deal

Barbie is strengthening her grasp on the fashion industry in a new partnership with high street fashion retailer, Mango.

The new deal sees the unveiling of a new range of Barbie inspired tops for girls, retailing across the UK at Mango Kids stores.

The retro, pop art inspired range, including a t-shirt and sweater  had been designed to celebrate the now iconic Barbie logo and doll,  aimed at creating nostalgic connections for today’s Mango Kids  customers.

The collection will be available in all Mango Kids stores across  Europe, Russia, Eastern Europe and the Middle East from November.

"As part of the new partnership, the Barbie launch at Mango Kids  stores will not only leverage the brand's fashion history, but it will  also deepen little girls' relationship with the brand," read a press  release.

Source: licensing.biz