The collaboration will see Chicco's 5 in 1 Polly Progres5
named as the official highchair partner for Annabel Karmel's brand new
Baby Led Weaning Recipe Book, which is due to hit stores on the 25th of
May.

The Polly
Progres5 will star on the front cover of the book and will also be
included in visuals contained inside the book itself. This will be
combined with a conjoined marketing plan, which will cover print,
online, in store and social elements, all of which aim to promote the
affinity of the two brands to their key target audience.  

Mitch
Levene, Managing Director of Artsana UK comments, “The co-joining of
the Annabel Karmel and Chicco brands is one that made perfect sense and
we are really excited to be the exclusive highchair partner for the
upcoming launch. 

“We
pride ourselves on offering 360 solutions for mums and dads, not only
in the feeding sphere but in all realms of parenting including
sleeptime, travel and toys. Joining forces with an overall feeding
expert like Annabel Karmel was a natural fit and demonstrates our
commitment to being the perfect partner for parents looking for
everything their baby needs in the early years.”

Annabel
Karmel adds, “I'm thrilled to be partnering with Chicco as the official
highchair partner for my latest book release. In my new Baby-Led
Weaning Recipe Book I'm championing a flexible approach to weaning and
so I was keen to find the perfect brand partner and product that shared
the same ethos. Teaming up with Chicco and more specifically the Polly
Progres5 seemed like a natural fit as the 5-in-1 highchair offers that
same flexibility for families to incorporate into their daily feeding
routine – it's the ideal mealtime companion for my new book.”

Source: Nusery Today