2024 China Maternity, Baby & Child Retail Market Report
The “2024 China Maternity, Baby & Child Retail Market Report” released at the CBME Industry Summit details the evolving landscape of China’s mother and baby products channel. Key highlights include the rise of new enterprises, the rebound in sales, and the growing importance of emotional marketing and personalized services. The report also explores future possibilities driven by AI and technology in the industry.
What makes mother-baby integration so challenging?
In the mother-baby industry, integration has long been a topic of discussion. Many provinces are vigorously pushing forward with integration efforts. The reason for integration is straightforward: on one hand, low birth rates are leading to increasing saturation of mother-baby retail outlets, and on the other, as online channels rise, these outlets are gradually losing their channel advantages.
