What incremental opportunities does the “China-chic” economic market contain for the maternal and baby industry?
The “China-chic” market is booming, driven by Generation Z’s preference for domestic brands. This trend influences the maternal and baby industry with Chinese cultural symbols, traditional child-rearing concepts, and herbal ingredients in modern products.
Where are the opportunities for durable maternal and baby feeding products？
Sales of baby bottles and nipples are declining, while complementary food machines and kitchen appliances are growing on Taobao, Tmall, and JD. Social media interest is rising, focusing on features like portability and anti-colic designs. There’s a strong demand for innovative and user-friendly products, despite a decline in the breast pump market.
