CBME China 2024

17-19 July 2024 | National Exhibition and Convention Center (NECC), Shanghai, China

| EN

10 startups that have grown with their millennial fan base by introducing baby and kids collections

By insider.com

 

As millennials are starting to have kids, the startups they love are adapting to meet their needs as parents.

Popular companies like Quip, Rent the Runway, Allbirds, and Away are now making pint-sized products for little ones.

Keep reading for more of the smartest (and cutest) kids' versions of our favorite grown-up products.

 

There's no denying that the low prices of the direct-to-consumer startup boom combined with the ultimate convenience of Amazon Prime have completely colored how millennials shop. Where malls with large department stores were once considered sacred ground, millennials now tend to prefer a more personalized online shopping experience — preferably one that also includes free and fast delivery.

 

We've turned instead to smaller startups to satisfy our need for originality and discovery. Yet even when those startups get big enough to not feel like startups anymore, we're still continuing to shop from them — just not exclusively for ourselves.

 

As millennials age into parents, many of us are turning to those same startups we once "discovered" for ourselves to instead buy clothes, sheets, and even suitcases for our own kids. Brands like Brooklinen — whose most loyal fans tend to be young adults who just bought their first or second set of nice sheets — understand that as their customer base grows up, they need to find ways to keep them coming back, and in the process, are beginning to cultivate the next generation of customers.

 

 

About CBME

 

CBME is an established one-stop trade fair with nearly 20 years' experience of bringing together the movers and shakers in child, baby and maternity industry. Uniting top buyers, manufacturers, distributors, suppliers and sellers together under one roof in Shanghai, China annually. CBME hosts hundreds of quality industrial events, training events, private match making meetings. Awards and industry reports release all year around. As a gateway to key sourcing hubs for child, baby and maternity products and services, CBME now covers the most potential markets in the world and is regarded as a MUST-ATTEND show in the world where the key persons to share knowledge and create business opportunities.