Sales of baby bottles and nipples are declining, while complementary food machines and kitchen appliances are growing on Taobao, Tmall, and JD. Social media interest is rising, focusing on features like portability and anti-colic designs. There's a strong demand for innovative and user-friendly products, despite a decline in the breast pump market.

In a 618 (June 18th sale event in China) without a "presale system," for sellers, it means the absence of reference data. They must have a stronger inventory management ability and the capability to forecast market demand to avoid stockpiling or stockouts of goods. So, in this year's unique 618 shopping festival, which maternal and baby products can stand out and achieve both popularity and sales?

Generation Z mothers, born after 1995, are reshaping the mother-infant market with their significant consumption power and preference for aesthetically pleasing, high-tech products. The CBME VISION Future Mother-Infant Lifestyle Show in July 2024 will explore these trends.