CBME GBA 2024

2-4 December 2024 | Shenzhen Convention & Exhibition Center (Futian), China

| EN

Industry Insights

This article explores the success of "Pang Donglai" supermarkets, highlighting their market strategies and keys to survival. Executive Director Cheng Xiangmin shares insights on product optimization, supplier relationships, and staff empowerment. The focus on transforming product mix and improving employee motivation has led to significant growth and revitalization in a pressured market.
The article delves into the mother and baby market, focusing on key product categories such as baby bottles, food processors, and breast pumps. It highlights current trends, consumer preferences, and pain points, emphasizing the importance of safety, practicality, and convenience for driving product innovation and market growth.
Xinchang Parent-Child Station in Shaoxing has exceeded a 30% monthly growth rate through continuous upgrades in selection, service, display, and marketing. The store emphasizes enhancing customer loyalty with detailed service initiatives and learning from successful industry practices, reflecting their commitment to growth and innovation.
At the CBME Maternity, Baby, and Child Industry Summit 2024, independent dairy analyst Song Liang outlined four key directions for the future development of the milk powder industry. Emphasizing innovation, he highlighted the importance of simulating active substances in mother's milk, leveraging digitalization, creating innovative cooperation models with channels, and developing new ways of communicating with consumers.
The report reveals growth trends and market dynamics for durable maternal and baby feeding products, with insights on top brands and consumer preferences. Key categories such as baby bottles, nipples, and baby food makers are examined, highlighting areas for product innovation and improvement.
The "China-chic" trend is revitalizing the maternal and baby industry by incorporating traditional Chinese cultural elements into product designs and packaging. This movement is particularly popular among Generation Z mothers, who favor Chinese-style products for their unique blend of heritage and modernity.