The New Era of Social E-commerce: Overseas Brands Explore the Chinese Market Leveraging Private Domain Mini Programs
The article discusses how overseas brands like Swisse, MISTINE, Lululemon, and Starbucks are leveraging WeChat’s private domain mini programs to tap into the Chinese market. These brands use personalized interactions, community engagement, and exclusive member benefits to build loyalty and drive sales, offering a blueprint for other brands looking to enter the market.
How should the maternal and baby retail industry manage the second category and leverage new growth?
The article explores how maternal and baby retail stores can leverage the second category, like nutrition products and children’s clothing, to drive growth and profitability. By enhancing professional services and creating unique shopping experiences, stores can stand out in a competitive market.
