Reflecting on Japan, How to Face the “Chinese style” Fourth Era of Consumption
This article delves into Japan’s evolving consumer landscape, highlighting key features of the fourth and fifth eras of consumption. Miura Atsushi, a prominent figure in consumer industry research, shares insights on the shift from material to psychological satisfaction and the emergence of a “WELL BEING” society. These trends offer valuable lessons for China’s consumer market, emphasizing the need for diversification, individualization, and spiritual fulfillment.
Methodological Breakdown Behind the Explosive Popularity of “Pang Donglai”
This article explores the success of “Pang Donglai” supermarkets, highlighting their market strategies and keys to survival. Executive Director Cheng Xiangmin shares insights on product optimization, supplier relationships, and staff empowerment. The focus on transforming product mix and improving employee motivation has led to significant growth and revitalization in a pressured market.
