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2023 CBME Launching with 12 Highlights


The 22nd Shanghai International Children Baby Maternity Expo (2023 CBME) will focus on the following five directions to create a world-renowned annual grand event for Children Baby Maternity product industry:

  • New Pan-Maternal and Infant Ecological Category Extension. 

  • Discussion on rich leading topics of the industry. 

  • Help enterprises improve their product strength. 

  • Help retail channels to upgrade their intelligence, reduce costs and increase efficiency.

  • Business matching meetings.

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Highlight 01

Well-Known and Cutting-Edge Brands and Major

Internationak Exhibition Groups Gather Together


Many well-known brands and cutting-edge brands have decided to participate in the exhibition, and are expected to share the exhibition with more than 100,000* professional visitors. 13 national and regional exhibition groups present diversified products and experiences for visitors and exhibitors, and provide ideas and references for the future growth of the industry.

Highlight 02

Baby Products Extened to Children Products


In 2023, CBME will set up a special category (outdoor riding and sports; study tables, stationery, and education) of children's products for middle-aged and older children with independent exhibition areas outside the original exhibition areas (food, nutrition, snacks, toys, study desks and car seats).


  •  Outdoor Riding and Sports:

Including: balance bike, bicycle, electric car, tricycle, camp car, scooter, swing bike, karting car…

  • Study Tables, Stationery, and Education:

Including: study desks and chairs, stationery, painting materials, children's books and picture books, point-read pens…

  • Children's Clothing and Shoes:

Including: children's clothing, shoes, and accessories…


Highlight 03

Create A Family Consumption Exhibition Area and

Expand Consumers Demand


The consumption of child, baby and maternity products is gradually extending to household consumption. In 2023, CBME will set up exhibition areas around the two directions of family nutrition and health and household daily chemical products, bringing together more new brands related to mother and baby and new family products.


Family Nutrition and Health Exhibition Area:

Including: Children's milk, adult milk, adult nutrition products, other new and fresh products…

Household Chemicals Exhibition Area:

1. Dental Care:

Including: toothpaste, toothbrush, floss, mouthwash, breath freshness and related products

2. Female & Household Cleaning:

 Women's products: skin care and cleansing products, personal care, health restoration, family planning products…

Household cleaning: kitchen and bathroom cleaning products…

3. Household paper:

Including: wet tissue, soft cotton wipes, paper wipes, disposable sanitary products…


In addition, CBME will open a highlight exhibition zone of “Household Consumption Experience Workshop" to build a new experience scene from the perspective of family consumption and show the new growth direction of mother and baby product industry for the future.

Highlight 04

Gather Nearly 40 Kinds of Online & Offline

Omni-Channel Buyers for Accurate Matching


Offline Business Matching of Omni-channel Buyers:

It is expected that more than 100,000* Omni-channel buyers from comprehensive mother and child product retail, boutique mother and child product stores, agents / dealers of various categories and nearly 40 channels will gather in this exhibition.

All-year-round Matching:

The newly upgraded online matching platform “Yuncaibao”will help enterprises and buyers always achieve efficient matching in all channels through exhibitors and product retrieval, business card exchange, theme live streaming and other ways.

Over 20 Offline Theme Matching Conferences:

More than 20 multi-theme matching conferences will be held at the exhibition site to help brands, channels and ecological partners achieve accurate matching.

Highlight 05

Discussion On More Than 100 Industry Trend Topics


In 2023, as a forward-looking platform in the industry, Children Baby Maternity Summit (CBMS)  will be held for four days from the day before the 2023 CBME. Discussion on industry trend topics that bring 1 + 100 to the industry.image.png                         image.png

Highlight 06

The "Oscar" award for Children Baby Maternity Products,

Select New and Excellent Products in the Industry


2023 CBME Excellent Product Awards will be fullyupgraded in the following three dimensions. Select better brands andproductsfortheindustryand help enhance the product strength of brands and channels.

  • Attractive Appearance Award, Innovative Design Award, Intelligent Technology Award. 

  • In addition to Attractive Appearance Award, Innovative Design Award,Intelligent Technology Award, New Trend Product Award is added.

  • The review lineup has been upgraded in an all-round way, and online and offline multi-channel linkage has been implemented.

  • Show all-round finalists and award-winning products

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Highlight 07

"New Product Incubation Plan" helps the Rapid

Transformation of Cutting-edge Brands


In 2023, CBME will launch a new"NewProductIncubation Planand cooperate with relevant well-known platforms and institutions to help enterprises connect with the supply chain capital, channels, marketing and other resources neededinthewholeprocess ofnewproductincubation.The Plan will combine CBME's industry events (such as summit, exhibition site, dockingconference,online live streaming, etc.) to help brand owners in the baby and children productsindustry to enhance their product strength in multiple dimensions.

Highlight 08

Help Optimize and Upgrade the Industry Supply Chain

In 2023, "CBME Supply Chain & Private Label Expo"will expand the exhibition of supply chain products and services in the field of maternal and child/pan-maternal and child.

In addition the exhibition will focus on the new era of family economy and build a one-stop industrial supply chain business platform such as OEM packaging materials, raw materials, production equipment, design and service.

Highlight 09

Help Intelligence Upgrading of Retail Enterprises,

Reduce Costs and Increase Efficiency

In 2023,  "CBME Retail Expo will show cutting-edge retail innovation to enterprises and visitors by condensing space design and vision,  retail shelves,  retail props, commercial lighting, retail intelligent information technology, retail marketing and other high-quality resources, and promote the digitalization of retail enterprises.

Highlight 10

Efficiently Solve Enterprise Inventory and Provide

Cost-effective Products for the Industry


In 2023, the CBME exhibition will set upan"Inventory&Close-expired Products Zone" to set up a special platform for enterprises with alarge number of close-expired products and channel buyers with purchasing needs, so as to help enterprises clear their inventory quickly, to empower small and medium-sized channel providers!

Highlight 11

New and Cutting-edge Potential Brands Display 

Together, with Insight into the Product Trend


"New Brand Zone"will be launched in 2023 bringing together high-quality, exquisite new online celebrity brands and top-selling products, helping the channel to complete the retail upgrade faster and achieve the goal of long term growth in the complicated and superimposed market environment.

Highlight 12

"Cross-border Zone" helps Domestic and Foreign

Customers Realize Two-way Circulation


This exhibition zone brings together high-quality export suppliers from the Pan-Maternal and Infant industry, as well as imported products from all over the world and holds related theme conferences. Through selected E-commerce platforms at home and abroadglobal service providers actively participate in helping domestic customers achieve two-way circulation at home and abroad. At the same time, high-quality overseas brands are introduced into China, providing exhibitors with a comprehensive and efficient business platform.